Thursday, February 26, 2015

Samsung Smartphone Market Share Crumbles To 10%

Samsung Logo Muted

Things seem to be going from bad to worse for the South Korean giant. Samsung smartphone market share for Q4 2014 has tumbled to the lows of just 10%. Incredible, yet, expected.


Which means that the company’s smartphone dominion is almost over.


Which also means that Samsung might have no choice but to launch a few Windows Phones to test out the waters. The company already hinted recently that it may release a handset or two powered by Windows 10 for Phones.


But as this report indicates, with mobile shipment data from Strategy Analytics, Samsung’s global smartphone market share hit these rock bottom figures.


Just a quarter, but it is perhaps the most important three months period of a year.


And then there is this talk from Reuters that Samsung is looking to freeze wages on home turf in South Korea for the first time in six year. Not confirmed by the company, but given the fact that its mobile division has experienced a descent of 60%, this may well be accurate.


Not to say that the company cannot stage a comeback from here.


But if Microsoft can deliver with Windows 10 for Phones, Samsung might not want to be left out of Windows Phone party, if it can find profits there — no one likes to leave money on the tablet, surely not a company that is under attack from all quarters in the mobile world.


This year could be interesting.


HardwareMicrosoftMobileStrategyWindows PhoneWindows Phone 10

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