Monday, January 19, 2015

Microsoft Cannot Make Windows Phone Relevant, Says Analyst

Joe Belfiore Windows Phone 10




That is to say the company will need a helping hand from developers in order to accomplish this lofty goal of making Windows Phone succeed, according to an analyst.


Stating the obvious, but telling the truth.


January 21 is almost here, meaning Microsoft will share plenty of new details regarding the next versions of Windows and Windows Phone at its headquarters in Redmond. The very first test version of the upcoming mobile OS is also expected soon.


As of right now, the Windows Phone platform is on a distant third position on almost all market share charts, save from some markets where it is selling better than iOS.


But according to Ben Thompson, an independent technology analyst, Microsoft’s efforts may not amount to much in the mobile sector unless developers take charge and start coding applications for the mobile platform.


In an interview with the New York Times, he said:



“Microsoft can’t make that happen, it’s up to developers. I think the situation is pretty hopeless from that perspective.”



Pretty hopeless now, but Microsoft has, on several occasions, said that they are doing their best to help developers. The company will obviously share more information later this week.


But it has made notable progress towards giving people a single Windows experience across a range of devices, while providing developers with the tools to do more with their code, thanks to this unification on phones, tablets and the PC.





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